Updated: Jan 5
This guidebook is dedicated to coffee entrepreneurs looking for effective alternatives, strategies, and a deep understanding of how they can successfully start their coffee shop business without any fluff and rose-colored glasses. It can be full of excitement, fun, and adventure to start a coffee shop business from the ground up, but it doesn't come without many challenges. A lot of these challenges that you will face can be reduced or even eliminated completely if you make the decision to see things from a different perspective and to see things as they are. The decision you make when starting and growing your coffee shop (and any business in particular) is to be based on facts, relevant data, and rational thinking and to use your passion as the driving force behind the success of your coffee shop business.
That being said, the content provided in this guide is unlike any other that you will find online, and we are honored to have you here. A brief introduction to me, my name is Shaun Randall, the founder of The Cafe Academy, and what I do is help entrepreneurs with little or no money to build their coffee shop from scratch. My position here, I am a business consultant, but I would like to claim myself more as a business scientist. I have a knack for breaking things down to their core, to find out what works, and what doesn’t. How do people respond to this ad, and what are the metrics. How are people engaging in this content, and what are the metrics. How many likes, comments, shares, and views? How much foot traffic is coming to the business? Why are they coming and how can this be increased? I'm the person in your class who would have enjoyed cutting the frog open in half, so I can see the inside of the frog to see how it works. Again and again. I apply the same principle when it comes to solving complex business problems.
The motivation behind the establishment of The Cafe Academy and the courses is when I realized that online information about growing a coffee shop business is very inadequate and inaccurate. The ability for everyone to have the opportunity to access and obtain information that would not have been discussed at schools was one thing I've always prided Google for. At the same time, Google is good at showing you the search results that you want to see and not showing you the search results of what you need to see. Because it may not be all that interesting and entertaining and thrilling to see the information you need to see and Google understands this and has set its algorithms to show you only content that interests you, regardless of whether or not it will be beneficial for you. And because the majority of the population is served by Google, they have to make decisions on what will maximize their profitability. As a side effect, you are riddled with vague data that does not help or bring you positive outcomes.
So instead of searching online endlessly about how to start your coffee shop and wondering if you can succeed or not, everything you need to know will be addressed to the greatest extent possible here. The real questions, then. Can you succeed in growing your coffee shop? Yes, you can. Is it easy? It’s only easy once you have factual information and a correct perception of how to approach growing your coffee shop. Without that, it’s difficult and too risky. Can you grow a coffee shop with no money? Yes, you can, but this requires step-by-step details, understanding, and patience.
Also as you read this guidebook, please visit The Cafe Academy and get a free copy of 'The Cafe Starter Business Guidebook PDF' to learn more about growing your coffee shop business from the ground up.
Why Do Coffee Shops Fail? | Revealing the Facts and Reality
Let's now address the topic of why coffee shops fail. This is a sensible question to ask, perhaps the right approach when considering whether you should start a coffee shop business. Because you want to learn from others' failures, of course, so that you can avoid the same fatal mistakes. So I decided to type this question into Google search and put myself in the role of a coffee entrepreneur to see what data I can collect. And here's exactly what I found.
So, as we can see here the Food Truck Empire suggests that the number one reason coffee shops fail is because they are unprepared for ownership. Let's click on the website and get the most out of the data they have.
Now, here are some questions that I'd like to challenge. Who are these 232 coffee shop owners? Where are they located? What is their age range? More importantly, how do we know that they actually started a coffee shop company? What parameters are we using to officially say that this individual has started a coffee shop business? Is it when you have a physical store? Is it when you have formed an LLC? Okay so let’s assume that 232 of those owners are the ones who have formed an LLC. What if 230 of those owners had changed their minds and decided not to start a coffee shop business, but to do something else? What if those 230 owners decided that it wasn't for me and chose to start a family, or go back to school to pursue their education, or didn't take any action and quit before they even tried?
And another important question, what does ‘unprepared for ownership’ mean? That is a very vague response, how can anyone make sense of it? What if unprepared for ownership means that the person was just not ready, or just too busy raising children, working their 9-5, and other obligations. How can you start a business and be unprepared for ownership? That should tell you a lot about the people who are doing the survey and their level of experience. They probably don't know how to run a business, and it could have been an interest rather than something to really pursue.
The thing about it, though, is that you don't know. You might think that these people who are being surveyed are people with experience and knowledge of how to successfully grow a coffee shop business, and because of that, you will start to believe well if those people are experiencing failure, that means that if I were to pursue it there's a good chance that I'd fail myself. And why would anyone want to start something if they know there's a very good chance that they're going to fail financially?
Now, as these are legitimate survey results, this is not in any shape or form of a means to discredit the food truck Empire, but this is for you as a coffee shop entrepreneur to question yourself and challenge the data provided to you so that your decision-making will be much better and will lead you to financial success. The intention of this is to eradicate the fear that you may have when it comes to starting a coffee shop or any particular business. Because when you see this kind of information, you're more likely to just call it quits and throw it in the towel before you even start. If you hear that 95 out of 100 businesses fail in the first year if you do not question the data to find out who these individuals are this can become very discouraging.
For all you know, 230 out of 232 of those people are people who have never physically run a coffee shop or had paying customers, and this is just assuming that they have at least formed a business structure that only costs roughly $100.
So now you are left thinking that starting and running a coffee shop business must be incredibly difficult. And when you read these kinds of articles, you might think that wow, 232 people started a coffee shop business, at a physical store, and generated money, then their business closed months later. It’s nothing like that. You have no idea who these individuals are, their educational background, where they are from, nothing. Just numbers of people who claimed to have started a coffee shop business without any substantial evidence or a parameter that we can use to quantify the likelihood of business success.
And that's why we're here to address these concerns and worries. See, Google doesn't know what's true or what's false. Google's search goal is to show you content that is most relevant to you, irrespective of whether or not the information is valid.
Now if you're looking for a life-changing course that will make you an ordinary person with big goals and a dream of going from $0 to becoming a successful coffee shop owner, we highly recommend that you get The Cafe Academy Master Class course. In this course, you will learn step by step and full details of how to grow a coffee shop from the ground up, even if you don't have any experience or money.
Let’s continue more on this article.
Now see the problem is that you want to find all the information you need as an entrepreneur so that you can make the right decisions that will lead your coffee shop business to success. So you never want to mindlessly take any information without realizing what's behind it. You need to find out who are these so-called coffee shop owners that started their business and failed, and what parameters were used to indicate that they are who they say they are and not just someone who said they were the owner of a coffee shop. Because when you get information that's so vague by the end of the article, you're still left confused and lost, and you're not sure how to address growing your coffee shop business. There are many reasons why a person running a coffee shop can fail, and we're going to discuss this in the next section with a lot of possible conditions so that you can see things from a more practical standpoint.
Why Do Coffee Shops Fail? | And How to Prevent Yours From Failing
Now the first reason why a coffee shop owner fails is largely because the owner did not do any research before starting a physical location. You need to identify who your competitors are and whether or not you should open up a coffee shop in that particular location or not. If you indeed do have competitors in which you are trying to start your coffee shop business, then you need to ask yourself how can I be much more valuable to current customers as they already have three coffee shop locations that they can go to. If you are unable to establish this, then you want to pull yourself away from starting your coffee shop business in that particular area. Now if you are researching an area and you realize that you have little or no competition, that might be a place where you want to put your coffee shop, as by you being the only coffee company, your customers won't have a lot of choices about where they can get their cup of coffee, and that's a good position you want to be in if you don't have a lot of uniqueness in your coffee shop to dominate the competitors that are already there.
The goal when starting a business, in particular, a coffee shop business, is to be as profitable as possible so that you can leave your 9 to 5 job and become financially independent. And if you are already financially independent, to further increase your net worth. If you're not financially independent, you don't have the luxury of affording your failures, so failure is not an option. Once you are financially independent, you can afford to take more risks, open more shops, and potentially leave your 9-5 job. That's the goal you want to accomplish through your coffee shop business and any business in general. If you're planning to open a coffee shop near where other coffee shop owners are, at that point, we need to start thinking about how we can brand ourselves better than the other competition, so that you can take customers away.
This will require a great deal of preparation and innovation to make this happen. And that's the ideal solution you want to take if you're going about it in this direction. The real reason why coffee shop owners fail is that they have not been given the correct information they need to successfully grow their coffee shop business. Because any business you start can only achieve financial success if you take the time to really analyze and see what is going on in the playing field.
But first of all, we need to find out if running a coffee shop is a good idea for you. There are some variables that we need to evaluate before you start your journey, such as your level of creativity, skill level, stress tolerance, and wisdom. This will be discussed further in the next section.
Now a poor location may be the reason why your coffee shop business failed, but if your business fails due to a poor location, that means that you didn't do your research before you decided to put your coffee shop in that area. Because if you've chosen a location and you've been profitable for two years and your business has failed, it's not because you've chosen a poor location. There are other factors, such as a close competitor, that could be stealing your customers away.
So if the second reason is poor locations, that means that the entire survey (as discussed in Why Do Coffee Shops Fail? | Revealing the Facts and Reality) was taken by people who have absolutely no business skills at all. Poor location should not be a reason why your business has failed, otherwise, that means you haven't done your homework. Your business should only fail because of competition, that's it. There should be no other reason. Competition, recession, pandemic, or legal action. These are valid good reasons. Your business should not fail because you were unprepared, because of poor location, because of a lack of branding/experience. That is unacceptable.
Another reason coffee shops fail is that the coffee shop has a "me-centered" impression. This means that there is no distinctiveness or value proposition that can steer current customers away from the competition. These small coffee shop entrepreneurs are typically financed by another party that has disposable income and usually may not generate enough revenue to further expand the business while operating costs are also relatively small. These types of entrepreneurs have the luxury of operating at a loss for an extended period of time. At the same time, they can afford mistakes and learn from them along the way that can ultimately make their coffee shop profitable over time. They are able to play the game, lose, and try again.
In your circumstance, assuming you're not financially independent, you're only able to play the game once and if you screw up, that's that. This guidebook is intended for those entrepreneurs who cannot afford to take losses over and over again. And this guidebook is also intended for those who are trying to protect their capital and mitigate the chances of losing everything they have.
What Makes a Coffee Shop Successful? | Situational Analysis
Before you begin your coffee shop business, there are four elements that we need to review about yourself before taking the initiatives. Your creativity level, skills level, stress tolerance level, and wisdom. First, let's define these four elements so that we have more clarity.
Creativity level will be measured by how well you are able to turn nothing into something. A person who is high in creativity has the ability to use whatever resources that's available and to make something out of it. A person who is creative can also be frugal. A person that is high in creativity knows how to make something appear bigger than it is. This person also has the ability to formulate tricks up their sleeves in order to attract customers to their business.
Skill level will be measured by how well you are able to run a business effectively. A person with a high skill level also has the capacity to learn new things as quickly as possible. They can adapt and learn on the spot. This person knows how to advertise, how to negotiate, and how to draw up a business plan. This person is excellent in terms of work efficiency and is very organized.
Wisdom level will be measured by how well you are able to see things as they are. A person who is high in wisdom is never clouded with Rose Colored Glasses. They make decisions on the basis of reality, facts and accurate data. They understand how people work, how people make decisions when it comes to spending money, and they know how to attract customers. A person who is high in wisdom also acknowledges competition and how to separate oneself from the rest. They make decisions based on what is going to be much more beneficial rather than what is going to work. They are also willing to change plans as they go with a view to achieving the financial objective.
Stress Tolerance Level
Stress tolerance level will be measured by how well you are able to tolerate stress and challenges along the way. A person who is high in stress tolerance has formulated a way to manage stress. They take breaks, and just enough breaks to restore energy to tolerate more stress that comes along the way. They're very strategic about how much stress they're willing to put on themselves. A person who is high in stress tolerance is also very strategic in delegating responsibilities to others to reduce work overload. They understand that they cannot do it all on their own and are willing to find others to take on certain roles to ease the burden. Having a high level of stress tolerance means that you are able to do mundane activities in order to complete the goal, whether you like it or not.
Now that we have the four features that are essential to running a successful coffee shop, we're going to rate these features on a scale of 0 to 5. In this part of the section, we're going to develop a number of possible scenarios and each of the fictitious participants will have their skill level variations. The objective of this exercise in this Guidebook is to provide a realistic and reasonable picture of the challenges that each participant may encounter as they enter the arena of starting and growing their coffee shop.
Meet John Brooks.
He's a computer engineer with a salary of 60k a year. His creativity level is 5. Skill level is 1. Wisdom is 3. And stress tolerance is 4. One day he decides that he wants to start a coffee shop business as this has been his interest for a long time. He's only managed to save 30k in his bank right now. Now, what should John Brooks do, and how should he start growing his coffee shop?
The best approach he should take is to start a small coffee shop where the cost of the rent is low. However, he does also have the option to raise funds and start his coffee shop business later on when he exceeds adequate funding. But to get his foot in the door, we will go with the small approach, as he's eager to get the ball rolling, and we believe he's enough to get going.
John Brooks decides to conduct market research and discovers that A Street has two coffee shops that will compete with him. One of them is called Cafe R Us and the other is called Mugs Coffee. The cost of renting a commercial property in the vicinity of these competitors is relatively low. There seems to be a lot of foot traffic. There is a vacant rental commercial property that has no drive-thru options. John Brooks contacts the owner of the commercial property and discovers that the cost of the rent is relatively low.
Extending his market research, he discovers that B Street has zero competition. However, the cost of renting in this area is relatively high. There seems to be a lot of foot traffic, and there is also a vacant property, which also has a drive-thru option. Very few commercial properties are vacant, but fortunately, John Brooks found one and contacted the owner of the property. And realize that the cost of the rent is very high.
John Brooks now has two options for where to start his coffee shop business. One thing he's noticed about B Street is that it seems to be much more of a higher class. There is a good possibility that if he were to start his coffee shop business there the price that he could charge for coffee and other essentials could be much higher, as customers in that area would be able to pay premiums. He is contemplating B Street because he thinks he can make more profit on sales, which seems to be true on the basis of the exploration. If John Brooks were to start his coffee shop business on A Street, he would also do moderately well. It seems to have a fair amount of foot traffic.
So either location would do well on his part, but he wants to figure out which one should he tackle on. The best decision John Brooks should make is to choose a location that offers the lowest rental cost so that he can get his feet wet and prove that his coffee shop is feasible. Since his level of creativity is high, he will be able to implement a creative strategy that will attract customers away from his competitors to his store. However, if his budget was more than 200k or if he was financially independent, the best decision would be to go to B Street as it would more than likely yield a better return on investment.
Your situation is likely to be that of John Brooks. This is a very common situation. Realizing the importance of market research is extremely important before starting your coffee shop. The options you have should only be one that will yield more for your time spent. If your option is whether or not this will generate money, then you are doomed to failure.
Now let's take a look at the situation of Casey Campbell.
Casey Campbell is a mother of three. She's currently working as a middle school teacher. She dreams of starting a coffee shop, but she doesn't have the proper funding to start. However, she has been schooling herself on how to manage a business by reading a lot of business-related books and material to strengthen her knowledge. Her salary is 30k a year and she's only managed to save 3K in her bank account. Her creativity level is 4, her skill level is 5, her wisdom is 3, and her stress tolerance is three. Now, what should Casey Campbell do and how should she get started on starting her coffee shop from scratch?
Now because her skill level is 5 she knows a great deal about how to run a business. She is also passionate which will add more fuel to her learning, to do whatever it takes to see her coffee shop through to completion.
Now there's nothing that Casey can do with just 5K of savings on her bank account. It appears, therefore, that her options may be limited. However, she has a high level of skill, so she is also less likely to fail, assuming that her knowledge is satisfactory and sufficient to operate a coffee shop. Now because of limited capital to start funding, we're going to have to develop and implement some creative options. One option she can take is to consider opening a coffee shop from home if her area seems to have a decent amount of foot traffic. If it seems that her location doesn't have a lot of foot traffic, then we'll need to think about establishing a coffee stand, which can be a feasible alternative, or see if marketing campaigns and getting her coffee shop on Google Maps will do the trick.
If she is able to start her business at home or set up a coffee stand and start her business at a low cost, she will be able to show some proof that her business is generating profit. When she has some kind of proof that her coffee shop is indeed profitable, she can use it as leverage to obtain funding to further expand her business even if the business was initially started at her home. When it comes to getting investment and encouraging investors or anyone involved to raise capital, they'll need to see that you're actually making a profit. From there, she can get a loan to eventually start a coffee shop in a physical location and expand it.
Now, this is a very common scenario for most people, where they don't have enough money to launch their coffee shop effectively to compete with competitors in their area. This is when thinking outside the box can come in handy and choosing an option that would be more effective at the moment.
Meet David Brown.
He is an online influencer who has managed to make a small fortune from his followers by advertising company products to his followers. He also made a lot of brand deals and managed to save about 200k in his savings account. He's looking to start a business locally so that he can continue to have passive income if one day his online influence comes to an end and he doesn't get any sponsorship deals. His creativity level is 1, his skill level is 1, his wisdom level is 3 and his stress tolerance is 3.
David Brown has little experience when it comes to managing a business. He also lacks the creativity needed to stand out when growing a business. David Brown is fairly wise and has a great deal of stress tolerance. He is fairly young in his mid-twenties. As of now, he is currently earning approximately 50k a year in passive income from his online endeavors.
Now, if we go back to John's Brook situation, John Brooks had the opportunity to start his business on either A Street or B Street. As a result of John's Brook's financial status, the safest alternative we've decided for him is to start his business on A Street, where the rental cost was relatively low, which will allow his coffee shop business to survive until it breaks even and becomes profitable. If we were to relate David Brown's situation to John's Brook, the smartest move for David Brown to take is to start his coffee shop on B Street as he would have zero competition and more likely to make more profits. Although David Brown has the option to start his coffee shop on A Street, if he were to put his business on B Street, he would yield more returns for his investment.
To compensate for lack of creativity and business skills, a portion of his capital can also be used to hire someone who can oversee and run his coffee shop. As he hires someone to oversee and run his coffee shop, he can learn from the individual, and once he has learned from the individual, he now has the option either to keep him running the business for him or to take over the position.
Your circumstance may be similar to that of David Brown. Someone who has capital but does not yet have the skills and wants to ensure successful execution. It's important to know, however, that if you don't have the skills or knowledge, it's always a good idea to hire someone, even if it's temporary, to show you how to run a business. Then you can take over the position yourself or allow the person to continue running the coffee shop business.
How Do You Attract Customers to Your Coffee Shop? | Facts and Data Uncovered
The question now is how do we attract customers to your coffee shop? This is a very common question, and the best answer to that is to sell your coffee shop as a destination rather than a place to have a cup of coffee. This is if your intention is to stand out from other competitors within your area. But let's look at the results of Google's search when we ask this question.
As we can see here from what we have received from the search results, there are 11 tips. Let's click on this article to see what we can draw from it.
As we can see, the first claim is to look at your pricing. This is a very vague and unclear piece of advice. These kinds of articles and blogs should never be looked at and taken too seriously. Because depending on your coffee shop and your location, the price you should charge will be determined. If your coffee shop is located in a lower class area, your price may be different, perhaps cheaper than if your coffee shop is located in a higher class environment where you can price your coffee for $5 to $10. But it doesn't specify how this will indeed attract customers to your coffee shop. How do we know that customers don't mind paying more for a cup of coffee and other essentials? What if your coffee shop's interior design and branding efforts have the potential to charge more for cups of coffee and food essentials.
Because here's the fact, if consumers really wanted to save money on coffee, what's stopping them from buying a Mr. coffee machine and brewing coffee at the comfort of their home. A coffee machine costs roughly $20 on Amazon and a container of coffee grounds can go for as cheap as $5 at any store, plus $1 for creamer and $1 for sugar. So customers are not looking for who can serve coffee at the lowest price. That you need to know so that you can understand the goal of starting a coffee shop business is to sell your coffee shop as a destination.
Now let's look at the second tip of the article which says that a loyalty scheme should be started. Now, this isn't a bad idea, but it doesn't attract customers to your coffee shop. Loyalty card schemes are just a way to encourage customers who have already come to your store to keep them coming back for more and spending more. Not as you can see, these kinds of tips and tips are too generic and don't hit the nail on the head.
Now let's take a look at the third one.
The third is to get active on social media. Yes, social media can be a means of attracting customers. But again, another generic advice that does not fully explain how to approach the use of social media to attract customers. When using social media, you will need to learn how to use ads effectively to market your coffee shop and learn how to market those ads to your local customers so that they know that you actually have a coffee shop in their area. But when I hear this kind of advice about being active on social media, I always picture someone who's just on Facebook or Instagram posting about their products and services, and nobody is engaging with the content.
It is common sense today to know that you will need to incorporate your business with social media platforms in order to accelerate growth. So this is nothing new, and it doesn't help you grow your coffee shop. Another thing about these kinds of tips and articles is who are the people who post these contents, what are their experiences, who are they, and why are they shown on the first page of Google Search?
The fourth one is getting an A board. Basically, that's just having a board outside your store that says the name of your coffee shop and whatever deals you might offer. That's something you'd know about and have seen before. Can that attract customers? Yes, it can bring awareness, and it can be effective. Having a board outside when there's foot traffic and cars driving around will spread more awareness. Actually, this should be the number one top tip.
The fifth one is running a competition. That may or may not be effective, but I would simply disregard this one entirely unless you have a marketable strategy that would be impactful.
The sixth one is to tap up your supplier for marketing materials. Now you don't necessarily need to contact your supplier for marketing materials that you can find on your own at a low cost. Marketing materials are essentially things like business cards, brochures, postcards, and so on. Now, do you need marketing materials to grow your coffee shop? Yes, that would actually be a good idea to grow your coffee shop as you can print thousands and thousands of postcards and get one of your staff to pass postcards out to the pedestrians as they walk. Depending on your location and how much foot traffic you receive on a daily basis, I would say that you should make about 1,000 to 5,000 postcards or any marketing materials that would be impactful and have one of your staff pass them out.
When making these marketing materials, in particular postcards, you want to create an incentive for new customers to come in. Before you are active on social media, you may want to try to do this first, as most people or customers you may encounter may not be active on social media themselves. This will also allow you to target people who are within walking distance or who are familiar with the area. We recommended coffee shop owners to follow this marketing method, as you'll see a massive return on investment.
The seventh tip is to consider branded takeaway cups. What they mean by this is that your name is engraved on cups and materials that customers will use and leave, which will increase brand awareness. Now is this effective? In the long term, yes, this can be effective as part of a branding strategy. When customers buy your products and hang around with friends in their peer group, this form of advertising increases brand loyalty and familiarity. When the social friends of the customer see the product and see that it's from your coffee shop, if they were to walk or drive and see your coffee shop, there's an increased chance that they'll come to your store. Does this attract customers? In the short term, no. In the long term, yes. You will want to do this to make your coffee shop stand out to compete effectively with many other coffee shops.
The 8th tip is to take a look at your layout. This is where having a floor plan will increase your likelihood of more customers coming in and staying for longer periods of time. When you build your coffee shop from the ground up, you want to make sure you have enough space for many types of customers. You want to have a large table for customers who tend to come in a group. You want to have a secluded area for customers who enjoy having a cup of coffee while reading a novel far away from the large group area. You also want a table secluded in the space for couples who come on a date and want space to get to know their potential partner. You want to have room for customers who come to do freelance work, to have interviews and to have business discussions. These are the things you want to keep in mind when creating a floor plan so that your coffee shop can attract all types of customers.
The 9th tip is furniture. This will also tie to developing a floor plan. The same goes for the 10th, which is refreshing the looks. As a coffee shop owner, you will know if your coffee shop feels out of date and needs to be renovated with better materials. The same thing goes for the 11th of which is to revisit your brand, change your logo, and so forth.
Now as you can see here in this article the tips are very vague and don't offer any further explanation other than the things that you already know. This is typically what a lot of entrepreneurs go through when trying to figure out and gather all the information they need before making the decision to become an entrepreneur. Right now as we are reading this article, you can see that whoever posted this article may not have a lot of real experience, because these are just generic tips that don't give you any perspectives or anything to advance your knowledge. This is also one of the reasons why we decided to build The Cafe Academy for coffee shop entrepreneurs who are looking for a truthful and practical point of view.
Make your dreams come true and grow your coffee shop effortlessly by taking The Cafe Academy Master Class course and learn how to grow your coffee shop step by step from the bottom up with no experience and no capital. Here's a preview of what you will learn from the Master Class course.
Now to the next topic on how to start a coffee shop business with no experience.
How Do I Start a Coffee Shop with No Experience? | Kickstarting Your Coffee Shop Business
Now here's another common question asked by many coffee shop entrepreneurs who are considering starting their own business. How do I start a coffee shop business with no experience? The answer is you don't! You don't want to start anything or do anything without any experience, otherwise, you are more than likely to fail.
But I've discovered that the question they're really trying to ask is 'Hey, I don't know anything about starting a business, but I'm very passionate and eager to get started. How do I get closer to starting my coffee shop business from the bottom up? I don't have any experience whatsoever. What should I do?' This question can certainly be answered. But first let's look at what the results are when we type in how to start a coffee shop business with no experience. Are you ready for more generic tips and advice? Let’s see what we have here.
As we can see from here, there is an article explaining how to start a coffee shop with no experience. Let's check this out and see what's going on here.
The first one here says to appreciate the experience that you already have. I would like to challenge that. Yes, no matter what experience you have, you want to integrate with your coffee shop. But what if you have no experience at all? This is a misleading framework to looking at how to grow your coffee shop. If you don't have any experience of how to grow a coffee shop, you want to gather as much experience as you can, because when it gets to the point in time when you will have to take out loans and borrow money to fund your coffee shop, you don't want to end up in the statistics of coffee shop startups that fail due to unprepared for ownership.
That's like asking how do I play basketball without any experience? How do I swing a baseball bat without any experience? How do I drive a car without any experience? You see how it's starting to make no sense. You want to take courses on how to grow a coffee shop, you want to read a few business books, and you want to expose yourself to marketing/advertising and how to grow your business. This is the first step you want to take, and it is the most reasonable step. Now where do you get the experience and the knowledge? We've got a course here that can show you how to grow your coffee shop business step by step.
The second one here says to increase your knowledge. Well, I'd agree that this is the best way to start your coffee shop. The reason you want to increase your knowledge is that you want to ensure successful execution. You want to know all your funding opportunities, you want to know how to advertise and market your coffee shop, you want to know how to write a business plan so that that you can get the funding you need to grow your business, and you need to learn how to create a floor plan so that your coffee shop can attract customers. The more you increase your knowledge of growing a coffee shop, the more confident you will be in the endeavor. Otherwise, you're always going to have doubts and you're more likely to give up.
Now the rest of the article we didn't bother to take a screenshot for this guidebook because it's just more generic information that you already know and that doesn't explain anything. The third is to be cheerful and friendly. The fourth is to become a team player. The fifth is to remain passionate. Being cheerful and friendly and being a team player, and staying passionate is not what makes your coffee shop a success. What makes your coffee shop successful are practical ideas that work and increase your knowledge so that you are aware of all the options and opportunities that you can take to ensure success and mitigate failure. Being passionate, cheerful, and friendly, yes it is important to have these traits as well. But these traits by themselves are not enough to lead you to success in growing your coffee shop business.
Let's grow your coffee shop together at The Cafe Academy.